Strategy — Mahum Jamal

Where culture meets finance

M.F.A – NYU Tisch School of the Arts

M.B.A – NYU Stern School of Business

B.A – Columbia University

Mother is a global advertising agency with offices in London, NY, LA, Berlin, Shanghai, and beyond. My role is to overlook all our business development initiatives and venture capital investments.

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Founded by producer Mo Naqvi, **MODOXY Media** focuses on developing international MENASA content. I support the company’s revenue model, relationships, and brand partnerships.
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**The Fine Art Group** is an independent global team of advisors and art finance experts committed to supporting clients at every level of the art market. I performed financial analysis for their art investment portfolio.
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I was selected as a part of a team of 10 MBA students at NYU Stern to offer consulting services to **WarnerMedia**. I performed valuation analysis of the key competitors in the streaming space and proposed product feature recommendations for HBOMax.
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I designed product innovation recommendations for beauty influencer **Michelle Phan**’s digital skincare app, leading to deeper community engagement with her fanbase.
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I performed and presented extensive due diligence on 200 direct-to-consumer companies to **RedSeat Ventures** for possible acquisition and presented my findings directly to the senior executive team.
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I co-authored a 51-page analysis on the Global Art Market, including a macroeconomic analysis of the total value of the global art economy for **RadicalMedia.**
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I developed a brand identity, performed a landscape analysis, and generated a stratified social media strategy to support The National Institute for Play’s mission: to push forward play-theory to mainstream audiences and future-proof the institute by creating relevant touch points for donors.

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As a part of a Luxury Marketing course at NYUStern, I consulted for Echo Scarves. I created centennial anniversary campaign within a prescribed $1M budget, which involved performing customer demographic analysis and utilizing guerrilla marketing tactics.

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